Kylie Jenner is denying an online claim that she intentionally refused to tag a Black-owned fashion brand on her Instagram.
Earlier this week, the "Keeping Up With The Kardashians" star posted a photo of herself in Loud Brand Studios' Vashtie dress while on vacation in Utah. A fan noticed that Kylie didn't tag the brand, which is owned by Jedidiah Duyile, a London-born designer of Nigerian and Ghanaian descent.
The Instagram follower quickly took Kyile to task, believing the decision was intentional.
"Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black owned brand, and now limiting her comments. [clown face emoji] @LoudBrndStudios is the designer!" the person wrote.
The Kylie Cosmetics founder quickly shot back, "ok this is just a reach. why would i ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out @LoudBrndStudios."
The reality TV star also called out the brand on her Instagram Story.
The shoutouts certainly worked, as the dress, which sells for $145, quickly sold out within minutes of Kylie's Instagram posts. After which, the brand tweeted its thanks to Kylie.
"Hi guys!!!! We are so overwhelmed with the outpouring of love wow !!!" the tweet read. "We are so grateful for Jill [Jacobs, the star's stylist] and Kylie because this has really changed things for us so excited to be featured on her platform how amazing !!! Thank you so much Jill and Kylie."
Page Six noted that Kylie "rarely tags brands on Instagram unless it's her own company or a designer she's modeling for an editorial spread."
The Loud Brand founder opened up to Bloomberg News about their newfound notoriety.
"It's great when you already believe in what you do, but it's really nice for the world to see it," Jedidiah said. "That outpouring of support and massive sense of community, it's so amazing."