Stars who've launched kids products

By Wonderwall.com Editors 8:38am PDT, Apr 17, 2019

Once upon a time, celebrities were only famous for their acting and singing skills. But things have changed. Today, many of Hollywood's biggest stars have also developed successful careers in business and entrepreneurship, including launching profitable children's products and clothing lines. Wonderwall.com is taking a look at a few of those business-savvy kid-focused celebs, starting with Jessica Alba. The 2008 birth of her first child, Honor Warren, inspired the "L.A.'s Finest" actress to launch The Honest Company, a collection of petrochemical-free baby products and household goods. The company officially launched in 2012 and was valued just shy of $1 billion by 2017! Keep reading for more stars who've launched kids products…

Dax Shepard and Kristen Bell are new to the children's product game, but we have no doubt they'll find success! The adorable couple, who have two daughters, launched Hello Bello, a low-cost, plant-based product line of diapers, wipes, lotion, shampoo, bug spray and other baby items, at Walmart in February 2019. "A lot of people have to choose what's good for their baby or what's good for their budget, and we just generally didn't think that's fair," Kristen explained on the "Today" show.

Chip Gaines and Joanna Gaines are not only design pros — they're also business superstars. The "Fixer Upper" couple sells kids apparel, toys, games and baby products at their Magnolia Market hub in Texas, as well as some kids items through their Hearth & Hand With Magnolia line at Target. Joanna — a mom of five — also launched a children's clothing line with Matilda Jane in 2018. In 2019, she released a book for kids, "We Are the Gardeners."

Gabrielle Union and Dwyane Wade are gearing up to launch their very own children's brand centered around their adorable daughter, Kaavia. In March 2019, the couple filed trademarks for "Kaavia James" and "Shady Baby" with the intent to launch a product line that includes diaper bags and baby bibs, according to legal docs. Kaavia, who's been nicknamed "Shady Baby," has gained a huge social media following since her 2018 birth (she had more than 600K Instagram followers by the time she was 5 months old!).

Ellen DeGeneres is famous for her hilarious comedy on "The Ellen DeGeneres Show," but the TV host is also a mogul in the making. Ellen launched ED By Ellen, a collection that includes baby clothing and accessories, in 2015. She also launched a gender neutral children's clothing line, GapKids x ED, in collaboration with Gap that same year. The line was meant to encourage kids to "be themselves, do what makes them happy and take pride in who they are," according to a statement from GapKids.

Jessica Biel tried her hand at business ownership when she opened a kid-friendly restaurant, Au Fudge, in West Hollywood in 2016. The eatery, which included a playroom for children, a marketplace and an indoor/outdoor treehouse, closed shop in 2018 after two years of operation. "While this is the end of an era, it's also the beginning of a new chapter for @aufudge. We are so very proud of the happy place we created for families and the community we were a part of," Jessica explained on Instagram. Au Fudge is now available to rent for private events.

Singer, songwriter, "The Voice" coach, cartoon creator, fashion designer… is there anything Gwen Stefani can't do? The No Doubt frontwoman has launched two children's ventures over the years, both of which found big success. Gwen debuted her Harajuku Mini collection, which included jumpers, hoodies, onesies, leather jackets and more, for Target in 2011. Three years later, she created "Kuu Kuu Harajuku," an animated children's TV series that follows teenage girl group HJ5.

Heidi Klum launched a children's collection in 2012. Truly Scrumptious by Heidi Klum, which included apparel, bedding, room decor, furniture and accessories, was created in partnership with Babies R Us. "I'm so excited to expand the availability of Truly Scrumptious products to families around the globe, including my home in Germany," Heidi told E! News when the brand went international. "I hope this global audience will also find the styles to be the perfect combination of cool and comfortable for the little ones in their lives."

Lauren Conrad dipped her toes into the children's product world in 2013 when she launched The Little Market. The store, which opened a brick-and-mortar location in 2018, has children's stuffed animals, baby rattles, musical instruments, baby blankets, nursery decor, girls accessories, bibs, kids aprons, baskets, totes and more. The Little Market is also a non-profit that collaborates with smaller artisan groups to extend their products' distribution to more customers.

Unlike most celebrity entrepreneurs, Kourtney Kardashian launched her children's venture before she was even famous. The reality TV star opened Smooch, a kids clothing boutique, in Calabasas, California, in 2003. Kourtney decided to close the store six years later to spend more time with her then-growing family. "My mom and I opened our children's clothing boutique Smooch six years ago," Kourtney wrote on her Celebuzz blog in 2009. "I used to work in the store all day, every day, stay hours after closing and was obsessed with it… The energy and love I put into the store truly paid off and in a weird way, the store really helped me deal with my father's death. After thinking about it long and hard, we have decided to close Smooch. This does make me sad, but I also know that I don't have the time (especially now that I will have my baby boy to take care of) that the store deserves to be the Smooch that we created."

Years later, Kourtney Kardashian collaborated with sisters Khloe Kardashian and Kim Kardashian West to create the Kardashian Kids clothing line. The brand, which was sold at Babies R Us, Lord & Taylor, Zappos, Nordstrom.com and Hudson's Bay Canada, was a big hit after its launch.

Kanye West loves fashion! The rapper has released a number of his Yeezy sneakers, including the Adidas Yeezy Boost 350s and Yeezy Boost 350s V2, in kids and toddler sizes. Ye will reportedly be releasing his Yeezy Boost 700 sneakers in kids sizes in 2019.

Tori Spelling is not only a '90s TV actress and reality TV star — she's also a children's clothing line founder. Tori launched her Little Maven clothing line at JCPenney stores in 2012. The collection included clothing for newborns, toddlers and children sizes 1-6.

Jessica Simpson might very well be the queen of celebrity retail. The pop singer founded the Jessica Simpson Collection, which includes children's clothing and footwear, in 2005. The company has gone on to earn more than $1 billion in revenue, making it one of the most successful celebrity brands ever.

At the height of her teen-queen fame, Hilary Duff created her own fashion line for girls and tweens. Stuff by Hilary Duff was officially launched in 2004 and grew to include not only clothes but furniture, fragrances, makeup, handbags, school supplies and jewelry. Hilary discontinued the line in 2008 after losing full control of the brand.

Kimora Lee Simmons made the transition from model to businesswoman when she created Baby Phat, a high-end urbanwear clothing line, in 1999. The line, which featured children's clothing and accessories, was a huge success. Kimora's daughters, Ming Lee Simmons and Aoki Lee Simmons, often modeled their mom's designs in runway shows and print advertisements. Kimora resigned from the company in 2008 after a change in ownership but announced that she was relaunching the brand in 2019.

Diddy is one Hollywood's wealthiest celebrities for a reason. The hip-hop mogul launched his Sean John fashion company in 1999 and he's been racking up cash ever since. The fashion line includes not only men's and women's streetwear but also children's clothing and outerwear.

Like fellow hip-hop mogul Diddy, JAY-Z also launched a successful clothing line in the '90s. The rapper co-founded Rocawear alongside former partner Damon Dash in 1999. The collection, which brought in $700 million in revenue in 2007, includes clothing for children of all ages.

Before they were high-end designers, Mary-Kate Olsen and Ashley Olsen were child stars who dabbled in children's products and fashion. The twins had their own clothing line for girls ages 4 to 14 in Walmart stores as well as a beauty line called "Mary-Kate and Ashley: Real fashion for real girls" in the '90s and 2000s. They also sold shoes, purses, hats, books, CDs and cassettes, fragrances, magazines, video and board games, dolls, posters, calendars, telephones and CD players before officially leaving the entertainment business in 2004.

That's right, pro-skating superstar Tony Hawk is also a children's clothing designer! The skateboarding legend currently operates an affordable Tony Hawk clothing line that includes boys apparel and accessories and announced the launch of a high-end line, the Tony Hawk Signature Collection, in 2019. "The vision behind the range was to give fashion and skate enthusiasts alike a rare glimpse into my life before and beyond skating," Tony said about his upcoming line.

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